I have always thought that merchandising promotions were broadly spread but not very well planned. Merchandising campaigns in some ways is a basically good idea for a large variety of things. You are able to hand out pens, hats, or other small trinkets with your product name on it. This is a technique to spend little money on an ad campaign this will produce some level of name awareness. The question of how effectual these promotional merchandising campaigns are is open-ended, though. If I open my junk drawer, I will find hundreds of promotional pens and erasers in there, but I couldn't tell a solitary product right off. Unless you sell something like stationary which individuals associate with pens, these type of merchandising giveaways are naught but a waste of money.

In my humble opinion - and I always tell my customers this - niche marketing campaigns should only be done for unique purposes. Guerrilla merchandising can work wonderfully depending on what kind of product you sell, but the niche marketing marketing must be carefully tailored. Just going out in to a public place and holding a contest or giving away a product will not generate any business for you at all. You have to think strategically.

One of my very favorite places to do niche marketing promotions is at nightclubs and bars. When folks are drinking, they will do what they can to win anything. Whether you're giving away shot glasses, food, drink mixers, or simply T-shirts, people will get focused on your merchandising campaign. If they get to come home with a souvenir of their night, they will forever associate it with the fun of going out partying with friends. This is what rewarding merchandising promotions try to do - create those varieties of positive associations around your product or brand name.

Hot summer time afternoons are also a good time for merchandising campaigns. If you're willing to spend a few thousand dollars giving away free drinks in a crowded public place, people will absolutely love you. Even if you are giving out something that doesn't strictly go together with the weather - such as a salty snack - people will still be thankful as long as they get some water with it. If you can catch people at an unguarded minute, you can get their brand loyalty before they even know what hit them. That's what successful marketing campaigns are all about. Leave the brand-name pens at home!

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